San Diego County launches campaign to counteract misinformation about COVID-19

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San Diego County launches campaign to counteract misinformation about COVID-19
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The San Diego County Board of Supervisors voted 3-2 to declare medical misinformation a public health crisis following a tumultuous, 15-hour meeting that included eight hours of often angry public comment against vaccine and mask mandates.

In a sign that school-based COVID-19 safety measures are showing promise, fewer students and staff were exposed to the coronavirus in these outbreaks.The county’s measure, adapted from an advisory by U.S. Surgeon General Vivek H. Murthy in his advisory “Confronting Health Misinformation,” offers broad, general direction on how it will do so.

For instance, county figures show that while 72% of Latino, 70% of Asian and 63% of white residents have received at least one COVID-19 shot as of Aug. 25,The resolution also directs county officials to research sources of health misinformation and to calculate their impact. And it authorizes the county to invest in training for health professionals and in educational programs to help people distinguish between medical research and personal opinion.

County officials said they have not ironed out many of the details of those efforts but are creating a task force to work on them. For instance, they will have to define what constitutes medical misinformation and how to label it.The newly passed measure also calls for enlisting “trusted messengers” to engage people on public health matters such as COVID-19 vaccination.

“Nobody is going to convince the hardcore of those who believe the pandemic is a hoax, but there are a lot of people who are reluctant … it’s not so hard,” Hallin said. “Initiatives to reach that part of the public are really important.”Argentina Servin, an assistant professor in the division of infectious diseases and global public health, leads UC San Diego’s project 2VIDA!, an outreach and vaccination campaign in the area’s hardest hit communities.

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