Sandy Hook Promise is reminding people of the anxiety that students face as they head back to the classroom after one of the deadliest years for school violence.
A powerful back-to-school PSA by Sandy Hook Promise is depicting the fear and anxiety that students face as they re-enter their classrooms with supplies and essentials for the new year and discover alternate uses for them during a school shooting.
“SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face,” a statement by SHP reads.
The video ends with a girl crying in a bathroom stall as she texts “I love you mom” before the door opens and footsteps are heard.SHP’s statement reveals that the intent of the video is “to bring awareness of this horrific ‘new normal’ and the stress that students face on a daily basis.”
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