The tweet, which has since been deleted by the department, playfully offered to take people with outstanding warrants to jail as a Valentine's Day gift.
The Santa Clara Co. Sheriff's Office apologized and deleted a Valentine's Day tweet about incarceration after receiving backlash.An attempt at humor goes horribly wrong for the Santa Clara County Sheriff's Office. A tweet, which has since been deleted by the department, playfully offered to take people with outstanding warrants to jail as a Valentine's Day gift.
"I think we were all pretty appalled at not only how obtuse and tone deaf the message was, but at how cruel it was and how heartless it was," Silicon Valley De-Bug coordinator Raj Jayadev told ABC7 News. "Also, how revealing it was that the sheriff's office intentionally put something out for the public to receive, and they thought that it would land well, that this was a good reflection of their character and their ethic.
CSU East Bay Communications professor Dr. Nolan Higdon touched on the sheer reach of social media, especially for law enforcement agencies whose actions are already widely criticized. "It's one thing for these officers to crack these jokes behind the walls or to each other. But this is them deliberately putting out a message that reflects on who their character is, and their perception of the community and their role in this community," Jayadev said.One user posted publicly, "It was fine. People are way too sensitive. Maybe people shouldn't get into a situation where they have warrants.
Jayadev explained, "This wasn't a flippant message by some correctional officer that happened to have their phone. This was a project by a communications department of the sheriff's department. That meant that there were all these different people and different steps that took place in order to actualize this tweet."
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