How actress-turned-entrepreneur Sarah Michelle Gellar is silencing skeptics and making her mark on the $7B dollar baking industry with her startup Foodstirs: SuccessWithMoira
“I’ll be totally honest; I didn’t think it would be as hard as it was. Being an entrepreneur is the hardest job. It’s 24/7 grunt work,” says Sarah Michelle Gellar of the journey she's taken beyond the big screen and into the business world. Having built a successful career portraying some of the biggest cultural icons of the 90s, the Emmy award winner and Golden Globe nominee made her foray into the startup arena in 2015 as co-founder of the baking kit and mix company, Foodstirs.
Gellar’s entrepreneurial ambitions were inspired by a desire to channel her creativity and leverage her platform outside of Tinseltown. “I've always wanted to do something else, but I didn't know what that space was. I didn't know where my talents were, because I had only ever worked in one industry,” she says.
For every person that doesn't want to help you out, there are so many people that just want to offer advice and who have been through it I recently sat down with Gellar to discuss her journey from Buffy to businesswoman, the challenges presented by fame, and her best advice to aspiring founders. Edited highlights below.“If you would have told me five years ago this is where I'd be sitting, I would've said, ‘I highly doubt that.’ I don't say never, but the beauty of having the success of a show like Buffy so early is that you achieve more than you ever think possible.
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