Scooters are fished out of the Seine so often that complaints about piles of muddy vehicles abandoned on the riverbank are common
Lime, Bird, competitors vie for city approval with ad campaigns, hiring shifts, efforts to yank vehicles from bottom of SeinePARIS—The fight to be an official provider of electric scooters in Paris is driving firms to dredge discarded vehicles from the River Seine, run apologetic ad campaigns, redesign their models and reshape their workforces.
This fall, Paris plans to award operating licenses to no more than three scooter companies and ban the rest. The chance to operate with limited competition in one of Europe’s most densely populated cities has pushed Lime, Bird Rides Inc. and other scooter services to show city officials they are taking a...
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