Scooter Braun Says He ‘Regrets’ the Way Taylor Swift Catalog Acquisition Was Handled

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Scooter Braun Says He ‘Regrets’ the Way Taylor Swift Catalog Acquisition Was Handled
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As has been well documented, the 2018, Scooter Braun-led acquisition of Big Machine Music Group — and the rights to Taylor Swift’s first six albums — caused some controversy. Swift — who had attemp…

, and continues to run it and manage the careers of Justin Bieber, Ariana Grande and others.

But in a new interview with NPR’S Jay Williams, he says he wishes things could have been done differently — pointing a subtle finger in the direction of former Big Machine owner Scott Borchetta for the non-disclosure agreement he says he was forced to work under — and says, “The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, great, let’s be in business together.

“I was excited to work with every artist on the label. So when we finalized the deal, I started making phone calls to say, hey, I’m a part of this. And before I could even do that – I made four phone calls; I started to do those phone calls – all hell broke loose. So I think a lot of things got lost in translation. I think that when you have a conflict with someone, it’s very hard to resolve it if you’re not willing to have a conversation.

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