.ScottyMcCreery's 'In Between' hits the top 10 of the CountryAirplay chart in its 56th week on the ranking
Scotty McCreery's"In Between" hits the top 10 of's Country Airplay chart in its 56th week on the ranking, rising 11-10. In the frame ending May 3, it gained by 13% to 18.4 million audience impressions, according to Nielsen Music/MRC data.
As"In Between" enters the top 10 in its 56th week on Country Airplay, it completes the second-longest trek to the tier, after Travis Denning's"After a Few" reached the region in its 57th frame on April 18. Although Triple Tigers has been promoting"In Between" for over a year,"It isn't really as daunting as it might seem," says the label's senior vp of promotion, Kevin Herring."Say this track already hit No. 1: then we'd be talking to radio about Scotty's next song. So, you're just continuing the conversation about this one title. I compare it to the tortoise and the hare: slow and steady wins the race.
To that last point, WSM-FM Nashville pd and Cumulus Media vp Charlie Cook says it's case-by-case as to how long it takes songs to develop .
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