The fifth installment of the “Scream” franchise is projected to tally between $35 million and $40 million in U.S. ticket sales during its opening weekend.
December's release of"Spider-Man: No Way Home" was able to defy Covid concerns to become the highest grossing movie during the pandemic,and counting. But the debut of"Scream" presents a chance to break Spider-Man's grip on the top spot at the weekend box office, which it's held for four weeks.
"Consumers are being increasingly selective of what they believe justifies that theatrical visit," said Rich Greenfield, general partner at LightShed Ventures. During the health crisis, horror films like"Candyman,""A Quiet Place: Part II," and"Halloween: Kills," all grossed more than $20 million in their opening weekends, according to Comscore.
"You've got more mature audiences still staying home to a greater degree and you have a genre that has that youth appeal," said Dergarabedian."Then you have younger viewers who want to go out to the movie theater. And the pandemic has really heightened that disparity."
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