Searches for Gucci Products Soar, Like a Pigeon, Following 'House of Gucci'

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Searches for Gucci Products Soar, Like a Pigeon, Following 'House of Gucci'
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Proof that the costumes were more convincing than the accents.

According to ShopStyle, searches for the Italian brand are up 31% on its platform. That double-G belt style is leading the charge, with searches up 71%; bags and loafers aren't far behind, though, at 60% and 50% increases, respectively. Lyst says that searches for Gucci jumped by 68% within just 48 hours of the film's release. , Meanwhile, data sent out byPhoto: Fabio Lovino/Courtesy of Metro-Goldwyn-Mayer Pictures Inc.

is a style inspiration even when playing a murderously vengeful ex-wife. ShopStyle says searches are also up for items like long-sleeved midis and polka dot dresses, like the kinds worn by Gaga's character Patrizia. Over at Lyst, just one week after that August debut of the official trailer, page views for both polka dot and lace dresses had increased by 100%.

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