“Utah’s kind of villanized coffee,” Jayson Johns said, with a laugh. “There’s so much more than what we’re offering than just the coffee.” The Johns’ response has been to offer a wide variety on their menu.
Ashley and Jayson Johns at Holy Grounds Gourmet Coffee in Lehi on Thursday, March 16, 2023.For Ashley and Jayson Johns, it started with a quest — to find the perfect go-to coffee shop in Utah.
“It’s hard finding something that had good flavor, but you never lost the coffee flavor,” Ashley said. “You either got really sweet or strong — no flavors to play with.” In April 2022, while on another research trip, they started wondering if the way to find the best cup of coffee was to make it themselves.“We found this trailer for sale online that seemed like it was a pretty good deal,” Jayson said. “It was the exact size, everything we talked about. … So we just kind of flirted with the idea a little bit more back and forth on the drive.”Holy Grounds Gourmet CoffeeThe Johns acknowledge that it was a wild dream.
When devising the truck’s unique flavor options, Ashley said, she usually starts with a single flavor, like a syrup. Jayson pointed out recently that Ashley experimented with Torani syrup’s flavor of the year: salted egg yolk. For each drink Ashley creates, the Johns put it through a taste-test protocol before serving it to customers: They test it, set it aside for 30 minutes, and see if the taste holds up. If not, they tweak it.
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