The rise of Cupra as Europe's fastest-growing car brand has cemented the fate of the Spanish automaker — but the name will live on in some form
— itself a sport-oriented brand at one point — made any sense. And without a dedicated electric car in the company’s lineup, the announcement comes as no shock.
There is a silver lining, however. The Seat name won’t be going away completely. Instead, Schäfer said that the Volkswagen group would “find a different role for it.” Previous reports have suggested the brand will pivot into offering mobility solutions such as scooters. The company’s is already in that space, and there’s potential that Seat could expand that lineup in the near future, while there’s still a possibility the Spanish brand will continue building small cars.
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