This week’s Current Climate, which every Saturday brings you a balanced view of sustainability news.
Justin Francis cofounded Responsible Travel in 2001, combining his passions for travel and ethical business—he had previously worked at cosmetics brand The Body Shop and counted its founder, Anita Roddick, as a mentor and seed investor. He shares the lessons for sustainable travel that he has learned on his entrepreneurial journey so far.
I also think we're losing the meaning of travel. It’s becoming more about self-branding than the quest for experiences, and it's impacting what we see, how often we travel and how we travel. Apart from a fight for more sustainability, I also see a fight for what is precious about travel, which is about learning, fulfillment, adventure and, by all means, a photograph to remember the experience by—but the purpose of the trip shouldn't be the photograph in the first place.
A ton of carbon emitted at home has the same impact on those vulnerable places as a ton of carbon emitted in traveling there. We all need to be reducing our carbon emission, but you're not doing any more damage by emitting that carbon flying to that place than you are emitting a ton of carbon in any other part of life. But also, the answer very much depends on the holiday.
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