Jen Kaplinsky is thriving as a small business owner in her “bubble” after years of working with huge corporations around the world.
Jen Kaplinsky is thriving as a small business owner in her ‘bubble’ after years of working with huge corporations around the world.
Kaplinsky had what most would consider a great job as a managing director at a big consulting firm in Dallas. The world health crisis coincided with her 25th anniversary as an Accenture consultant to airlines, hotels and casinos, and Kaplinsky saw both as signals that it was time to do something new.
She said she was ready for a second store but didn’t want to open another Learning Express, which would have to be several miles away in a different suburb. There are 90 Learning Express stores in the U.S. and 11 in Texas, including local franchise stores in Plano and Frisco. Kaplinsky used The Dallas Market Center to stock her store, with 60 of the 70 Neon Elephant vendors coming from the Dallas showrooms, she said. A crowdsourcing branding firm helped come up with the name. It couldn’t sound too young because the store caters to newborns to tweens, Kaplinsky said.
Neon Elephant is preparing to open March 4 in The Shops at Highland Village. The store will sell clothing and accessories for children from infants to tweens. “Jen’s been fantastic and brings with her a great background with a solid grasp of business fundamentals,” Derse said. “She’s exceeded our expectations as a first-year and second-year Learning Express owner.”
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