See death-planning startup Cake's $3.7 million seed pitch deck

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See death-planning startup Cake's $3.7 million seed pitch deck
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A startup that wants to be the Tripadvisor of death planning used this 10-slide presentation to raise $3.7 million

CEO Suelin Chen said the COVID-19 pandemic made end-of-life planning easier to talk about.The internet has changed a lot about healthcare, but it hasn't yet upended the opaque and grief-ridden process ofThat was what Suelin Chen realized as she was working as a healthcare-technology consultant: While companies were trying to use technology to extend peoples' lives, no one was helping to make those last weeks or months any easier for loved ones or patients.

The most popular age group of people using Cake to plan for the future consists of 25- to 34-year-olds, Chen said. She added that, aside from that age groups' comfort with using services online, the COVID-19 pandemic made it so that grief and loss became easier to talk about because so many people had experienced it firsthand.

"It has really helped reduce the stigma and increase motivation for people to plan their affairs," Chen said."Losing people is a shared human experience that everyone goes through. These experiences feel really isolating, but people are going through them all the time." Cake provided its seed-series pitch deck to Insider. The deck was slightly modified from the original to remove information about Cake's customers.Cake makes a website and an app that people can use to learn about and plan for end-of-life care.In addition to Chen's experience in healthcare-technology consulting, Cake's leadership team brings experience running large technology companies and digital-health companies.

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