The artist co-designed a “wearable album” alongside Olivier Rousteing.
Just when you thought Beyoncé might have run out of concepts for a truly original album rollout—Bey has come up with yet another innovation to complement her latest work,The musician has partnered with Balmain creative director Olivier Rousteing to co-design a one-of-a-kind haute couture collection for the French house inspired by each track from the album.
“Beyoncé advocates for freedom above all else, for freedom in today’s world,” Rousteing said. “This is a powerful voice that resonates. She speaks of diversity, of every kind of diversity, and pays tribute to the queer community, honoring house music, ballroom, and voguing balls.” “Olivier is a dream partner and a constantly innovating and evolving designer,” Beyoncé added. “Everything he did as a Black seamstress to break down and open doors was inspirational. From our very first meeting and with the designs he has made over the years for my shows and appearances, I knew that one day I would be working with him on a collection. I am very proud of what we have created and of the synergy that has been created between our teams.
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