First look: Mariah Carey's daughter Monroe channels her famous mom in a new campaign for kids apparel brand, OshKosh.
” Visual nods to Carey and her songs are sprinkled throughout like Easter eggs for her fans, from a butterfly appearing on Monroe’s fingers to the curly hair-do she sports in the photos .
“As a little girl, I was determined to realize my dreams,” says Carey, in the accompanying release for the campaign. “Now as a mother, it brings me so much joy to see my children visualize and develop the dreams they hold in their own hearts. We did the campaign because we love the message of empowering kids to dream boldly and blaze their own path.”
“Muhammad used to say, ‘Don’t count the days, make the days count,'” adds Lonnie Ali, the wife of the late boxing legend. “This is how he lived his life, and it’s the message at the heart of this campaign that we wish to pass to the next generation of kids daring to dream big.” .
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