Sega is buying Angry Birds maker Rovio for $776 million
Buying Rovio will give Sega access to, its"high-level experience" platform designed to improve and simplify game design, monetization and maintenance. Basically, its the accelerator Sega is looking for to bring it's current and future titles into the big leagues of mobile gaming.
"I feel blessed to be able to announce such a transaction with Rovio, a company that owns, which is loved across the world, and home to many skilled employees that support the company’s industry leading mobile game development and operating capabilities," Haruki Satomi, President and CEO of Sega Sammy, said in a statement. truly was the definition of a"phenomenon.
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