Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more - Presented by AlightSolutions
She talked to Insider about the business case for DEI, her accidental path to marketing, how being a person of color informs her work, and the trends she's eyeing. Our interview has been edited for clarity.People are increasingly looking to shop by their values versus just functionality; and personalization. We recently updated our Color IQ technology, which helps people find makeup based on their skin tones and takes into account how depth, undertone, and saturation plays into complexion.
If you were to advise your younger self, what would you tell her to do more of and what would you tell her to stop doing? I got into marketing accidentally. When I got my first job out of university, I thought I was going to go back into academia. But following my curiosity ended up being the best way for me to find a career. So I'd say: Do less of thinking about life as a linear path. On the other hand, I would rethink what success means. I found a letter that my dad had written to me in college, which had a line that said:"I'm sure you'll get into a good medical school.
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