We chat with producer Jason Baum about working with Gillian Jacobs on TheSevenFacesofJane and with Kendrick Lamar on the Grammy-nominated 'The Heart Part 5' music video:
From his work on promising indie films like The Seven Faces of Jane to music videos for Arcade Fire, Kendrick Lamar, and more, producer Jason Baum clearly has a finger on the pulse of pop culture and creative innovation. The Hawaiian-born producer has worked on a number of Emmy- and Grammy-award-winning projects, and netted his first Grammy win for his work on Kendrick Lamar's music video for "HUMBLE".
Is there something in particular that drew you to the films you've recently done: The Seven Faces of Jane and It's What's Inside? You mentioned thinking outside the box. I know you also worked on the Disney+ short Remembering which seems to be augmented reality-compatible. Were you drawn to that because of the technological aspect?
Jason Baum: It actually was slightly through that. Ludwig's claim to fame was being the composer of Community. We met on set for Clapping for the Wrong Reasons, which was the short film that Hiro Murai and Donald Glover made before making Atlanta. He was really kind of unknown at that point, although he had just produced the first EP for Haim. We kept in touch, and we'd see each other over the years of various things.
I also saw that Trey Parker and Matt Stone from South Park got special thanks for the video. Were they involved?
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