We’ve all seen sexy 'fill-in-the-blank' costumes on Halloween. For lingerie company Yandy, it saw a business opportunity.
We’ve all seen sexy"fill-in-the-blank" costumes on Halloween. For lingerie company Yandy, it saw a business opportunity.
"Everybody from warehouse to [human resources] is always giving us ideas," she said."The husbands and wives of Yandy are always giving us ideas." "We are designing costumes for women," Quintana-Williams said."A majority of us are women here. So we're having fun. We're coming up with ideas. It's a laugh."
"I would describe the trend of sexy Halloween dressing as something that has been going on for at least 20 years but has gotten to the extreme in the last five," McDonald said."Social media has made it huge. … It used to be just the people at the party would see your outfit. Now, you're posting it to your thousands of followers."
Professors Lauri Hyers and Erin Hipple of West Chester University in Pennsylvania have been studying the evolution of sexy Halloween costumes and how they can impact women. Hyers is a psychology professor, whereas Hipple is a professor of social work.
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