Discovery’s Shark Week 2023 premiere delivered record numbers for the network as Sunday night’s telecast became the highest-rated Shark Week premiere night in three years. The Jason Mom…
2023 premiere delivered record numbers for the network as Sunday night’s telecast became the highest-rated Shark Week premiere night in three years.-hosted big event brought in a total audience of 5.3 million across Discovery Channel, discovery+ and Max on its first night, and pushed the network to lead in primetime for all of television with Adults and Men 18-49 and #1 across cable television with Adults and Men 25-54, Adults and Men 18-49, and Adults 18-34.
“We were able to harness the strength of the Warner Bros. Discovery portfolio to cross promote Shark Week and now, with double-digit gains throughout the week, it is the highest-rated in three years – with every night outperforming a year ago,” said Howard Lee, president of Discovery Networks and TLC. “It’s a powerful example of how we can use our platforms to showcase high-profile programming events.
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