With two new collections and a foundation launch, the transition from sexy Shawn to savvy Shawn is complete
Tim Hortons meantime, unveiled a massive national campaign last week with images of Mendes splashed across billboards, store signage and even coffee cups. The campaign, dubbed, “Home is Where the Heart Is,” is being supported with a commercial that follows the singer’s journey, from posting videos online to playing shows around the world. Spoiler alert: the clip ends with Mendes coming back to Canada to grab a cup of coffee .
While the Calvin Klein campaign made waves earlier this year for showcasing a more mature Mendes, experts say with the new collaborations, the transition from sexy Shawn to savvy Shawn is complete.
The fact that Mendes is returning to Canada to launch these projects also speak to his appeal, which has always been built on a type of aww-shucks Canadian charm that sets the care-free Canuck“While I do think Shawn is soft spoken, sweet and docile — qualities often associated with the Canadian stereotype — I also think he’s smart and recognizes the value of branding himself accordingly,” offers Duhin Nanda, a Canadian TV host who has tracked Mendes’ meteoric rise to fame since the...
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