Online dating isn't the norm in India. Bumble wants to change that. 'We need to go where we're needed the most,' says CEO Whitney Wolfe Herd.
She sued Tinder, founded Bumble and now, at 30, is the CEO of a $3 billion dating empireStory by Sara Ashley O'Brien, CNN BusinessChat with us in Facebook Messenger. Find out what's happening in the world as it unfolds.When she launched the female-focused dating app in 2014, which requires women searching for heterosexual matches to make the first move, some were skeptical it would take off.
"We need to hold people accountable. The less anonymity given to the other side of the table is actually a great way to reduce friction, harassment and abuse," she said.The Indian version of the app is available in both Hindi and Hinglish — a hybrid between Hindi and English that's popular — on iOS and Android.
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