'We will continue to show up for our community, women of color and small minority businesses during this time.'
"We will continue to show up for our community, women of color and small minority businesses during this time."Author:Stephanie SaltzmanUpdated:Apr 1, 2020Original:Apr 1, 2020The coronavirus pandemic has created an unstable, uncertain climate for most people — and among the most impacted from an economic perspective are small business owners.
On Wednesday morning, SheaMoisture and its parent company, Sundial Brands, announced the full details of what its program would entail. It's driven by the brand's established "community commerce" business model, which focuses on "reinvesting in communities the brand serves" and "[creating] economic opportunities and economic independence." The program isn't simple, no doubt to ensure the funds get into the right hands.
Ten businesses that have demonstrated "how the award will be used to cover their costs and assist others" will be selected to receive a $10,000 grant. Then, via a partnership with We Buy Black, the largest marketplace for Black-owned businesses, SheaMoisture will award additional funds throughout April to more businesses.
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