The shapewear mogul called the styles “the most comfortable bras you will ever wear” in an Instagram video announcing the launch.
While the brand also sells bralettes, the fresh drop features a selection of underwire styles, which she called the result of “three years of development,” including a “year of fitting trials and wear tests.”explained in the clip, saying her bra was once “the first thing [she] took off when [she] got home.”
“We started to develop underwire bras because I really wanted to figure out how to blend the comfort and ease of a bralette with the shape and support of an underwire bra,” she added.starring Brooke Shields, Chelsea Handler, Juliette Lewis, Cassie and more.The new bras are available in Skims' signature neutral shades.Becky G modeled styles from the launch.skims/Instagram
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