Shopify launched a new AI-powered assistant to help merchants as its support staff remains under a 'Code Yellow' for 'deteriorated' performance
It can answer questions about getting started on Shopify and running an online store.Shopify launched a beta version of an AI-powered assistant for its help center, the webpage where merchants can go to get answers to questions about running their business. The tool appears to handle some tasks that Shopify's customer-support staff have traditionally handled.
An internal presentation given by Shopify leadership earlier this month indicated that the company plans to continue to lean on AI for support tasks as part of an ongoing transformation plan it calls"Code Yellow." Shopify executives
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