Novel layers Web3 commerce on Shopify, allowing merchants to sell new and existing NFT collections seamlessly.
Major global e-commerce platform Shopify announced a partnership with Novel, a no-code Web3 commerce platform, to make Web3 technologies accessible and approachable for all merchants.
As part of the partnership, Novel launched an app on the Shopify App Store, which equips existing merchants on Shopify with tools to experience Web3 innovation in ecommerce without any technical knowledge or time and monetary commitments. The Novel Shopify app delivers two primary features, minting and distribution and utility. The minting and distribution feature allows users to generate art for a newor upload an existing NFT collection. Novel can then deploy smart contracts over the collection and make them available to users for purchases on the Shopify storefront.
Once an NFT is purchased, Novel will automate the currency bridge and create a corresponding crypto wallet for the customers. On the utility side, Novel allows merchants, including brands and creators, to enable token-based utility on their Shopify storefronts, including token-gated products, URLs and discounts, cross-chain gating on Solana (
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