Organic products are one of the last places consumers say they are willing to trade down to fight food inflation, according to surveys from the Nutrition Business Journal.
, according to data compiled by the U.S. Department of Agriculture. Pandemic pantry-stocking — and a sudden focus on healthy foods — had pushed sales to record heights in 2020.
Total organic food and beverage sales for 2022 should show a return to the steady pre-pandemic growth the industry long enjoyed, according to Nutrition Business Journal estimates shared at New Products Expo West in March. Ciranda, which imports organic and fair-trade ingredients like cocoa and palm oil, has seen an average of 10% annual growth in volume and revenue since becoming employee-owned in 2017.Lofgren said the consumer focus on health and wellness that grew during the pandemic is here to stay and will continue to show up in new products.
A quarter of consumers surveyed by the Nutrition Business Journal over the past year said they’re unlikely to stop buying organic produce, packaged food and meat to save money on groceries. Fewer than half of respondents said they are likely to cut those products out.
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