Black Friday and Cyber Monday sales aren't just about shopping for holiday gifts but buying for themselves and their household.
and Cyber Monday sales aren't just about shopping for holiday gifts — 64% of consumers plan to treat themselves, according to a newThe survey of 1,771 U.S adults found 71% of shoppers under 50 said they will buy items for themselves or their household compared to 55% of shoppers 50 and older.
And 13% of holiday shoppers said they plan on "only buying for themselves and their household and not buying any gifts at all."The younger the shopper, the more likely they were to plan to take advantage of Black Friday and Cyber Monday sales, the survey found.
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