'Short-form Videos are Bad for Everyone (Except Platforms)' by masonpelt youtube videomarketing
have all gotten redesigned to be more like TikTok. These apps and sites now showcase walls of videos from people you don’t know.
Short-form content allows for more ads, and short videos take away some of the relationships with creators, making the intimate relationship with the platform rather than the creator. College Humor has done that with a bunch of their shows. With seemingly excellent results. But College Humor and most of the podcasters I’ve seen effectively leverage shorter content started with at least a glimmer of fame. I can name a few creators who have built up large, engaged audiences completely organically using short-form videos, but only a few. I cannot name the apparently thousands of creators pulling in tens of millions of views with horror show content.
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