Sir Richard Branson’s new short film production Sides of a Horn is looking to shed light on the Rhino poaching crisis that exists in South African, the same way that the 2006 Leonardo DiCapri…
is looking to shed light on the Rhino poaching crisis that exists in South African, the same way that the 2006 Leonardo DiCaprio movie opened the world’s eyes to the underbelly of the diamond trade. In fact, the 17 minute-plus short is already making waves.
Rhino poaching is a vicious circle. Poachers receive $3K for Rhino horn, enough to support their family for a year. Meanwhile international crime syndicates will sell the same horn for $300K, using the profits to fund drug trafficking, human trafficking and terrorism. In turn the Rhinos who’ve survived for 50 million years, are expected to go extinct within the decade.
More positive global effect: The short amassed over 800K views in its first week of release in China, sparking a dialogue about China’s rhino horn consumption and the effect on the poaching war in Africa.
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