Find out how Vans became the it shoe of skate culture.
or not. Who hasn’t owned a pair of slip-on checkered Vans at some point in their lives? Wearing the cool kid shoes until they were scuffed up, covered in dirt, and coming apart at the seams. Then there were those clunky, slightly orthopedic DC shoes oh-so popular in the early-aughts. Today, skating apparel has long moved on from its historical “slacker” connotations. It has come to represent a casual — but not try hard — coolness.
High-end designers like Alexander Wang and Gosha Rubchinskiy have formed artistic obsessions with decker garb like baja hoodies, oversized tees, and beanies. Hermès pushed things to the max last year when it releasedconstructed out of light beech wood. Meanwhile, the insanely hyped spring/summer 17 Supreme x Louis Vuitton collaboration represented a skate brand establishing a firm position in luxury fashion.
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