In the past few years, Slutty Vegan, an Atlanta-based eatery, has attracted a cult-like following with its raunchy approach to veganism.
Celebrities often pop in for a visit. And customers routinely wait through long lines to order from the chain’s cheekily-named menu, which includes the “One Night Stand” burger and the slutty fries.
This month, she will begin a five-city tour to promote her new cookbook, “Eat Plants, Btch: 91 Vegan Recipes That Will Blow Your Meat-Loving Mind.” The Associated Press recently spoke with Cole about her business, her new cookbook and how she’s preparing for a potential economic downturn. The conversation has been edited for clarity and length.A: So I started my concept in my two-bedroom apartment while working full-time as a casting director. The idea hit me out of nowhere.
A: I know what people pay attention to. I know what gets them bored. I know what gets them to tune in. I learned that working in TV as a producer for the Maury show. I also worked on more therapeutic shows, so I know what pulls on people’s emotions. Our marketing is racy, raunchy and its in-your-face. I’m just producing TV every day.
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