Smarties — a 'recession-proof' candy — turns 70 years old with a brand-new look via YahooFinance
The iconic Smarties Candy Company is celebrating its 70 birthday with a brand re-fresh just in time for its busiest holiday — Halloween. But the candy from the third generation-run confectionery is still recognizable.
Dee took over as co-president of Smarties, along with her sister and cousin, in 2017, continuing a legacy begun by her grandfather in 1949. Recession-proof candyThe Smarties Candy Co. has weathered wartime and recessions over the decades. Dee says that’s because it remains an affordable indulgence. Smarties also owns a factory in Newmarket, Ontario, which also produces over a billion Smarties rolls annually and the two factories employ nearly 200 workers.
One flavor that hasn’t survived is the “spiced flavor roll.” Dee says in the 1950s her grandfather thought people would like the cinnamon and clove mix, but it proved to be a dud with consumers and was quickly discontinued. Not-for-saleAs one of just a handful of massed-produced family-run candy businesses, Smarties isn’t looking to sell anytime soon.
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