“I want to be like Beethoven, with people playing my songs in 400 years,” says Smokey Robinson, who helped create the sound of Motown
Malike Sidibe for The Wall Street JournalIn the 1960s and ‘70s, Motown Records helped to define a golden age of American music, as rhythm and blues and rock and roll became the world’s dominant pop genres. Smokey Robinson played a double role in creating the Detroit-based label’s remarkable stream of hits.
It wasn’t unusual for Motown performers and executives to collaborate. The label’s founder, Berry Gordy Jr., is a songwriter whose credits include Jackie Wilson’s “Lonely Teardrops” and the Jackson Five’s “I Want You Back.” But nobody excelled in multiple roles like Mr. Robinson did. “We started out doing everything,” says Mr. Robinson. “We were promotion men and record packagers and anything else that needed to be done.
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