New Snap creator shows will feature popular internet stars and mainstream celebrities.
to how they can make money on the site, and hosted its own "Creator Day" in Malibu Tuesday.
As younger generations flock to online content, the major social media platforms are trying to court creators and their massive audiences. Snapduring Q1 2019 and saw ad formats like unskippable ads on its original shows help boost revenue growth in the period, Reuters reported in April. Snap's shows begin airing Wednesday and feature creators including Emma Chamberlain, Loren Gray, FaZe Banks and Baby Ariel. Stars with perhaps a more mainstream audience will have shows too, like Serena Williams, Arnold Schwarzenegger and Kevin Hart.
According to a Snap spokeswoman, the time spent watching Snapchat Shows every day more than tripled over the last year, although the company hasn't provided more specific viewing stats. Those "Shows" are meant to feature visual, short-form storytelling and can be viewed on Snapchat's Discover page. The new creator shows will include "Glow Up with Loren Gray," which will include advice and beauty tutorials and "Rules of Success with Arnold Schwarzenegger," which will feature motivational advice. Some of the shows aren't named yet.
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