Snoop Dogg expands his business empire with a line of premium coffee products with beans sourced locally from Indonesia.
Rapper and entrepreneur Snoop Dogg is expanding his business empire yet again, this time branching out into a line of premium coffee products with beans sourced locally from Indonesia.
"My relationship with coffee goes way back," Snoop Dogg, whose real name is Calvin Broadus, said in the statement. "The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created along with my partner Michael, who introduced me to the best tasting Indonesian coffee," he said. "All it took was one sip and Snoop was hooked.
Coffee cultivation began in the late 1600s during the Dutch colonial period. Indonesia produces both Arabica and Robusta beans as well as Kopi Luwak, or civet coffee, a historic yet controversial brew which consists of partially digested coffee berries from civet cats."The Gayo region is renown for producing a high quality Arabica, grown in the lovely mountain basin surrounding Lake Tawar and the town of Takengon," the statement said.
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