Death Row Records will be “an NFT label” and the first major record company to operate in the metaverse, according to new owner Snoop Dogg.
he was the user behind the Twitter account @CozomoMedici, which garnered significant interest due to its owner’s well-documented speculation in the NFT space and ownership of hundreds of NFTs.
He additionally owns virtual real estate in the Sandbox gaming metaverse, which is slated to drop the Snoop Dogg-inspired NFT/playable avatar collectionFollowing his announcement of the Death Row acquisition, Snoop Dogg revealed that he would be making his new album,, available via blockchain in partnership with blockchain gaming platform Gala Games. The album can be purchased in the form of “Stash Box” NFTs, each of which contains one of 17 songs offat the time of publishing).
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