The new streamer has arrived with a host of tweaks to its UI.
➽ Max spotlights user accounts in much the same way HBO Max did but with blue highlights instead of purple, and if you have just signed up for a new Max account, a kids’ profile will have been added automatically — one of Max’s many signals that they are catering to all demographics.
For the foreseeable future, we can expect to see the HBO logo pinned in that spot on the home page. “We wanted to make sure that while the name isn’t in the service name, we really protected and privileged the brand and made sure it was easy for customers to quickly find their favorite HBO content,” Whitworth said. There are no plans to swap it out when Shark Week or other Discovery franchises circle the waters, other sources familiar with the service told us.
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