The social-justice Instagram account is facing backlash for its similarity to Ijeoma Oluo’s book So You Want to Talk About Race. Let’s break it down
Photo-Illustration: by The Cut; Photos: Amazon, so.informed/Instagram Last summer, amid long-overdue conversations about police brutality, racism, and white privilege, a new brand of social-media activism started to take over our newsfeeds: social-justice slideshows. These aesthetically pleasing, PowerPoint-style Instagram posts provided bite-size explanations on everything from the history of Juneteenth to nonoptical allyship to conscious consumption.
Earlier this year, @SoYouWantToTalkAbout announced a book deal and revealed who is behind the account. On April 12, Natale announced that she’d gotten a book deal inspired by the account; the book’s title is So Let’s Talk About It: A Toolkit for Unlearning. “The book is this page in physical format,” she wrote, adding that it would also include new content. In announcing the book deal, Natale also revealed her identity — both her name and race — for the first time.
On August 9, Natale posted a series of slides starting with “the truth matters.” In it, she apologized for the post and said she’d be more mindful of sharing language that may uphold “historical accuracy” but ultimately cause harm. However, it wasn’t the post alone that people took issue with. “Throughout the last two days, it has been widely discussed that people feel I am not doing enough to be transparent about who is running this account,” Natale wrote.
“I think this whole thing was really duplicitous and really shady,” Oluo said. “And it’s harmful.” She said the number of people who have reached out saying they thought she was behind the Instagram account is “heartbreaking,” adding, “It has been really frustrating to see these celebrities, these huge pages, share the work of a white woman that is capitalizing off of the work of other people of color and other marginalized populations.
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