SoFi CEO says someone making $100,000-plus 'really struggles to live the American Dream'

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SoFi CEO says someone making $100,000-plus 'really struggles to live the American Dream'
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SoFi CEO Anthony Noto says the company's bank charter is paying big dividends as the company tries to satisfy its target demographic.

SoFi Technologies Inc. Chief Executive Anthony Noto says the company’s bank charter is paying big dividends as the company tries to satisfy its target demographic.

“If they overspend... ““In many ways, someone today that’s making $100,000-plus really struggles to live the American Dream for a variety of different reasons, and they need a relationship bank.”” The financial-services company caters to what it calls “high earners, not rich yet,” and that customer base faces a multitude of challenges, according to Noto.

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