The Super Bowl will be a triumphant victory lap of sorts for the NFL's return to the Los Angeles area.
Its proximity to Los Angeles International Airport required SoFi to keep a low profile, so the field is 100 feet below ground, creating what the designers call a “canyon,” which combines with the canopy to make the venue what Evans believes is one of the league’s loudest.
For the high rollers, including the many celebrities set to take in the Super Bowl, there are 260 luxury suites, beach-club-style “Bungalows” on the end zones, and more than 13,000 posh premium seats, all of them connected to larger clubhouse spaces where well-heeled fans can hang. . Others were played in Pasadena at the Rose Bowl, including the Rams’ loss to the Pittsburgh Steelers in 1980.
In 2011, AEG, the company that built what was then known as Staples Center, proposed a $1.7 billion stadium, Farmers Field, near downtown LA adjacent to the arena.Enter Kroenke, who had a major edge his competitors lacked: an NFL team in his deep pockets, and the ears of his fellow owners. In 2016, NFL owners sided with Kroenke, approving his project and a Rams move, with the Chargers having an option to leave San Diego and join them, which they took.
The city of about 100,000 people just south of Los Angeles is the site of the Forum, home to the NBA’s Lakers in their 1980s heyday, and to the NHL’s Kings before both moved to Staples Center. Hollywood Park once hosted Breeders Cups and saw some of Seabiscuit’s most storied victories.
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