As the 31st installment of Shark Week is set to debut, some experts worry it focuses too much on the sensational and not enough on science.
For 31 years, the Discovery Channel has entertained viewers with its yearly pop culture phenomenon Shark Week, wowing viewers with programming like this year's opening documentary,"Expedition Unknown: Megalodon" or other shows like"Great White Kill Zone: Guadalupe" and"Sharks Gone Wild."
"It’s really disappointing that you have so much potential with a really interesting subject and that potential is lost because they focus on sensational aspects," said Dr. Stephen Kaijura, a shark expert at Florida Atlantic University. By reaching that broad audience, the network has helped raise millions of dollars for conservation, including $1 million alone for the environmental charity, Oceana, over the past 10 years. Discovery has also supported lobbying for anti-fin legislation, and regularly gives press access to scientists during the media surge ahead of Shark Week.
"It's allowed me to travel the world to talk about science and conservation," said Dehart, now VP of animal husbandry and marine conservation at the Phillip and Patricia Frost Museum of Science in Miami."Having worked with them, I've seen Shark Week has that type of draw where they can get Fox News to talk about another network."
More recently there have been a number of celebrity driven shows — like the"Shark Trip: Eat. Prey. Chum" special airing Sunday at 9 p.m. that centers on comic actor Rob Riggle getting his famous friends to swim with sharks — that can come across as gimmicks.
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