Sonos Pro is a new service for businesses like restaurants, bars, retail stores, and doctor’s offices. It lets business owners manage their sound system remotely and includes commercially licensed music and personalized support.
have emerged as a one-stop solution for businesses. You pay them a monthly fee, and part of that money goes to covering the necessary royalty and performance licenses; business owners have the reassurance that they’re allowed to play whatever tracks are available. These authorized services also mean avoiding random ad interruptions that can pop up if you’re skirting the law and using Pandora or the free tier of Spotify. Sonos wants to fill a similar role.
But there are plenty of bars and coffee shops that play whatever they want — licensing be damned. How do you bring those people in? “There’s definitely a gap in awareness right now,” Kinsley said. “For the most part, we find in our user research that the situation that you just described is not so much that that business owner intentionally was trying to not be compliant, but that they did not know at all about the legalities that happen with content and commercial spaces.
Sonos views commercial audio as a significant opportunity and says over 150,000 businesses are already using its products in one form or another. If the company can convert a portion of those into Sonos Pro customers, it’ll be a nice boost to Sonos’ recurring revenue stream.
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