Sony and Honda are starting a new car brand: Afeela CES2023
Image by Chris Welch / The Verge
Much is still unknown about the new brand, but Sony Honda Mobility CEO Yasuhide Mizuno said the car would leverage Sony’s experience with AI, entertainment, virtual reality, and augmented reality to present a unique EV. “Afeela represents our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can detect and understand people and society by utilizing sensing and AI technologies,” Mizuno said.
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