Sony Honda Mobility says its cars will go on sale in 2026 and will feature emotional spaces that focus on entertainment.
— that will manufacture electric cars together. At the time, Sony CEO Kenichiro Yoshida said, “Sony’s purpose is to fill the world with emotion through the power of creativity and technology.
“Until now, cars competed on manufacturer elements” like driving performance and safety, Mizuno said. Such factors would continue to be important, but the company hopes to add value by combining them with software technologies and to “compete in these areas.”Honda and Acura dealers in America are feeling nervous about this online sales strategy.
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