Sony Music Middle East and top Arab music streamer Anghami have teamed up to launch Vibe Music Arabia.
, who assumes the role of general manager following a nearly two-year stint as head of TikTok MENA’s video and creative division. Zeidan previously held roles at Anghami, where he ascended to vp partnerships and special projects over a more than four-year run, and global media agency OMD MENA.
The Vibe Music Arabia announcement comes nearly two years after Sony Music opened a Middle East hub to more directly connect its operations in the region with the company’s New York-based leadership team. Its moves in the region have been echoed by the other majors: This past April, Universal Group’s Republic Records andlaunched Universal Arabic Music, a label focused on cultivating talent in the Middle East and North Africa. And in Feb.
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