Sony's $250 million bet on Michael Jackson's music could be threatened by HBO documentary

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Sony's $250 million bet on Michael Jackson's music could be threatened by HBO documentary
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Last year, Sony Music Entertainment entered a deal with Michael Jackson's estate for the rights to distribute the musician's recordings. Now, in the wake of HBO's explosive documentary 'Leaving Neverland,' that investment could take a hit.

Last year, Sony Music Entertainment entered a deal with Michael Jackson's estate for the rights to distribute the musician's recordings over the course of seven years. Now, in the wake of HBO's explosive documentary"Leaving Neverland," that investment could take a hit.

In January, following Lifetime's R. Kelly documentary, the R&B singer's songs generated more than 4 million on-demand streams in the U.S, according to Billboard. This was a 116 percent increase to the number of streams that R. Kelly's song had pulled in the days prior to the documentary series airing.

While online streams could get a bump, major radio networks could pull Jackson's songs from the air for the time being until listener sentiment about Jackson improves. So far, several radio stations in Canada and New Zealand have decided not to play Jackson's music unless it was part of a news story. In both cases, the networks that owned the stations cited a change in public opinion about Jackson for the removal.

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