Sophia Roe’s Advocacy Doesn’t Happen on Instagram

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Sophia Roe’s Advocacy Doesn’t Happen on Instagram
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CutCommunityHeroes: IamSophiaRoe believes that advocacy work should happen offline: “I don’t have to tell people that I’ve spent over $100,000 on advocacy this year. I don’t need to put that on the internet, because who am I doing that for?”

Photo-Illustration: by The Cut; Photo: Getty Images The setting couldn’t be more serene: Sophia Roe is sitting on a comfy king-size bed in her room at the Concorde Hotel in New York City, scrolling through her phone. She dressed casually, wearing an iteration of her everyday uniform: a white T-shirt with black skinny jeans and white Chuck Taylors. The room is remarkably quiet; even midtown’s impossibly loud ambulance sirens and car horns are absent on this sunny afternoon.

Photo: Jess Farran Her excitement is palpable as she describes the aforementioned flowy Halston gown, made by the house’s current creative director, Robert Rodriguez. It was an homage not only to the late designer’s love of orchids but also to Roe’s lifelong admiration for Donna Summer and the Studio 54 disco scene.

The premise of the show required Roe to step inside cultures around the world to explore issues like food justice and climate change, and in order to do that, Roe says, “You have to make lamb kebabs, that’s it.” Her justice-minded approach to food, she says, prevents her from judging non-vegans, and instead she focuses on why there are over 2 million people in the world who eat insects every day.

Photo: Jess Farran Still, most of her advocacy work isn’t quite so flashy, which is on purpose. Unlike the cliché black squares on Instagram and poppy Canva-based activism, she’s the type of person who believes that advocacy work should happen offline. “I don’t have to tell people that I’ve spent over $100,000 on advocacy this year,” she says.

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