Both Disney’s BlackWidow and Warner Bros.’ SpaceJam2 suffered steeper-than-normal declines in their second weekends of release, with revenues falling more than 70% after opening to stronger-than-expected results
” suffered steeper-than-normal declines in their second weekends of release, with revenues falling more than 70% after opening to stronger-than-expected results. In a sign of the new world order, “Black Widow” debuted simultaneously in theaters and on Disney Plus, where it was available to rent for $30. The “Space Jam” sequel was showing in cinemas at the same time it was streaming for free on HBO Max.
But concerns over the coronavirus’ transmissibility isn’t the only reason for the box office doldrums. Less scrupulous consumers are turning to piracy to access new releases — the availability of “Black Widow” on video on demand, for instance, also caused a surge in illegal downloads of the Marvel film, just as it did previous day-and-date blockbuster releases from Disney Plus and HBO Max.
“The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by ‘Black Widow’s’ disappointing and anomalous performance,” NATO said. “The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.”
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